Title of article :
Relationship equity and switching behavior in the adoption of new telecommunication services
Author/Authors :
Brian Low، نويسنده , , Wesley J. Johnston، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Relationship equity , New telecommunication services , Key account management
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
