مرکز منطقه ای اطلاع رساني علوم و فناوري - New product development process and time-to-market in the generic pharmaceutical industry

Title of article :

New product development process and time-to-market in the generic pharmaceutical industry

Author/Authors :

Janez Pra?nikar، نويسنده , , Tina ?kerlj، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2006

Pages :

From page :

690

To page :

702

Keywords :

new product development , Generic pharmaceutical firms , time-to-market

Journal title :

Industrial Marketing Management

Serial Year :

2006

Journal title :

Industrial Marketing Management

Record number :

255351

Link To Document :