Title of article
Conceptualization and measurement of relationship quality: Linking relationship quality to actual sales and recommendation intention
Author/Authors
Julie K. Huntley، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
12
From page
703
To page
714
Keywords
relationship quality , Relationship marketing , Buyer– seller relationships , B2B relationships , Account growth , Technology-intensive industry
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255352
Link To Document