Role of competences in creating customer value : A value -creation logic approach

Kristian M?ller، نويسنده ,

روزنامه با شماره پیاپی سال 2006

12

913

924

Competencies , Customer value , Supplier value creation potential , competence-based marketing , Resource-based view , Market-based assets

Industrial Marketing Management

2006

Industrial Marketing Management

255370