Title of article :
Building competences for new customer value creation: An exploratory study
Author/Authors :
Liselore Berghman، نويسنده , , Paul Matthyssens، نويسنده , , Koen Vandenbempt، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Keywords :
Competence transfer , competence-based marketing , Cooperative relationships , Sourcing
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
