Title of article :
Changes in sponsorship value : Competencies and capabilities of successful sponsorship relationships
Author/Authors :
Francis Farrelly، نويسنده , , Pascale Que ster، نويسنده , , Rick Burton، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2006
Pages :
11
From page :
1016
To page :
1026
Keywords :
interaction , Smaller suppliers , Relationships , Larger customers , Capabilities
Journal title :
Industrial Marketing Management
Serial Year :
2006
Journal title :
Industrial Marketing Management
Record number :
255378
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255378
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