Title of article
Changes in sponsorship value : Competencies and capabilities of successful sponsorship relationships
Author/Authors
Francis Farrelly، نويسنده , , Pascale Que ster، نويسنده , , Rick Burton، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
11
From page
1016
To page
1026
Keywords
interaction , Smaller suppliers , Relationships , Larger customers , Capabilities
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255378
Link To Document