Title of article
Capabilities as marketable assets: A proposal for a functional categorizatio
Author/Authors
Keith Blois، نويسنده , , Rafael Ramirez، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2006
Pages
5
From page
1027
To page
1031
Keywords
Sponsorship , relationship , Value , Competencies , Qualitative research
Journal title
Industrial Marketing Management
Serial Year
2006
Journal title
Industrial Marketing Management
Record number
255379
Link To Document