Title of article :
The multi-channel challenge: A dynamic capability approach
Author/Authors :
Hugh Wilson، نويسنده , , Elizabeth Daniel، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Multi-channel strategy , Channel management , Integrated multiple channels , Multiple channels , Channel coordination
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
