Choosing an optimal channel mix in multichannel environments

Arun Sharma، نويسنده , , Anuj Mehrotra، نويسنده ,

روزنامه با شماره پیاپی سال 2007

8

21

28

marketing channels , Business-to-business , Dynamic capabilities , Case Studies , Analytic induction , Resource based view

Industrial Marketing Management

2007

Industrial Marketing Management

255384