• Title of article

    Choosing an optimal channel mix in multichannel environments

  • Author/Authors

    Arun Sharma، نويسنده , , Anuj Mehrotra، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2007
  • Pages
    8
  • From page
    21
  • To page
    28
  • Keywords
    marketing channels , Business-to-business , Dynamic capabilities , Case Studies , Analytic induction , Resource based view
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2007
  • Journal title
    Industrial Marketing Management
  • Record number

    255384

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255384