Title of article
From catalog to Web: B2B multi-channel marketing strategy
Author/Authors
Bill Merrilees، نويسنده , , Tino Fenech، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
6
From page
44
To page
49
Keywords
Channel integration , Market orientation , Qualitative research methods , Channel conflict , Multi-channel distribution , Life cycle stage , Case Studies
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255386
Link To Document