مرکز منطقه ای اطلاع رساني علوم و فناوري - Will eChannel additions increase the financial performance of the firm?

Title of article :

Will eChannel additions increase the financial performance of the firm?—The evidence from Taiwan

Author/Authors :

Julian Ming-Sung Cheng، نويسنده , , Show-Ming Tsao، نويسنده , , W.-H.Wen-Hsien Tsai، نويسنده , , Hill H.-J. Tu، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

To page :

Keywords :

Direct marketing , Catalog order , Web , Multi-channel , Switching costs

Journal title :

Industrial Marketing Management

Serial Year :

2007

Journal title :

Industrial Marketing Management

Record number :

255387

Link To Document :