DETERMINANTS AND MARGINS OF EXPORTING MANGO FROM PAKISTAN TO UAE MARKET

Mango is one of the most important fruit crops and Pakistan is the world’s fourth largest producer and exporter of mango. The major objectives of this study were to conduct export margin analysis of Pakistani mango to UAE market and estimate impact of major variables on export of mango from Pakistan to UAE market. Data were collected from a representative sample of forty mango exporters selected randomly for this purpose using pre-tested questionnaire containing both structured and unstructured questions employing personal interview method. Data (average purchase prices, different elements of marketing cost and sale prices) were analyzed to estimate margins in export of mango to UAE market. The impact of major variables (experience and education of exporters, average purchase price, average marketing cost, average sale price, ISO certificate and government policy) on mango export was quantified employing double log form of regression analysis. According to findings, gross margin was calculated as Rs.31333/ton, whereas percent and net export margins were found 52.3 percent and Rs.11228/ton respectively. The estimated regression model revealed that education, professional experience of mango exporters, average marketing cost and ISO certificate were the significant determinants of mango exports. It may be suggested that marketing cost of exporting mango from Pakistan should be economized and quality improved to fetch premium prices in UAE market.