Title of article :
Co-development as a marketing strategy in the construction industry
Author/Authors :
Florence Crespin-Mazet، نويسنده , , Pervez Ghauri، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Project Marketing , International project business , Project buying , Buying network , Developing countries
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
