• Title of article

    The marketing strategy of a project-based firm: The Four Portfolios Framework

  • Author/Authors

    Henrikki Tikkanen، نويسنده , , Jaakko Kujala، نويسنده , , Karlos Artto، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2007
  • Pages
    12
  • From page
    194
  • To page
    205
  • Keywords
    Organization , Systems seller , Systems integrator , Integrated solutions
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2007
  • Journal title
    Industrial Marketing Management
  • Record number

    255400

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255400