Title of article :
Project marketing in multi-project organizations: A comparison of IS/IT and engineering firms
Author/Authors :
Tomas Blomquist، نويسنده , , Timothy L. Wilson، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Project-based firm , Project Marketing , Marketing Strategy , Relationship portfolio , Project portfolio
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
