مرکز منطقه ای اطلاع رساني علوم و فناوري - Leveraging affiliations by marketing to and through associations

Title of article :

Leveraging affiliations by marketing to and through associations

Author/Authors :

Abhijit Roy، نويسنده , , Paul D. Berger، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

270

To page :

284

Keywords :

Inter-organizational trust , Conceptualization , Operationalization , Measurement , Review

Journal title :

Industrial Marketing Management

Serial Year :

2007

Journal title :

Industrial Marketing Management

Record number :

255406

Link To Document :