Title of article
Perceptual difference of dependence and its impact on conflict in marketing channels in China: An empirical study with two-sided data
Author/Authors
Nan Zhou، نويسنده , , Guijun Zhuang، نويسنده , , Leslie Sai-chung Yip، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
13
From page
309
To page
321
Keywords
Product development , Customer–supplier relationships , Network strategies , Case Studies
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255409
Link To Document