مرکز منطقه ای اطلاع رساني علوم و فناوري - An investigation of the relationship between behavioral processes, motivation, investments in the service business and service revenue

Title of article :

An investigation of the relationship between behavioral processes, motivation, investments in the service business and service revenue

Author/Authors :

Heiko Gebaue r، نويسنده , , Elgar Fleisch، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

337

To page :

348

Keywords :

Intraorganizational diffusion , ICT , Organizational conseque nces , Marketing function , Performance , Information Technology

Journal title :

Industrial Marketing Management

Serial Year :

2007

Journal title :

Industrial Marketing Management

Record number :

255411

Link To Document :