Title of article :
Marketing resources and performance of exhibitor firms in trade shows: A contingent resource perspective
Author/Authors :
Li Ling-yee، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
organizational capabilities , innovation , Organizational Learning , Performance , Transformational leadership
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
