Title of article
Leadership, the buying center, and supply chain performance: A study of linked users, buyers, and suppliers
Author/Authors
G. Tomas M. Hult، نويسنده , , David J. Ketchen Jr.، نويسنده , , Brian R. Chabowski، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
11
From page
393
To page
403
Keywords
Demand chain management , Marketing and supply chain management integration , Customer value creation
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255416
Link To Document