Title of article
Buyer animosity in business to business markets: Evidence from the French nuclear tests
Author/Authors
Ron Edwards، نويسنده , , Anne-Marie Gut، نويسنده , , Felix Mavondo، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
10
From page
483
To page
492
Keywords
Key account management , Business-to-business , relationship , Relational treatment , Relationship quality
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255423
Link To Document