Title of article :
Buyer animosity in business to business markets: Evidence from the French nuclear tests
Author/Authors :
Ron Edwards، نويسنده , , Anne-Marie Gut، نويسنده , , Felix Mavondo، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Key account management , Business-to-business , relationship , Relational treatment , Relationship quality
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
