Title of article
A resource-advantage perspective of product–market strategy performance & strategic capital in high technology firms
Author/Authors
Paul Hughes، نويسنده , , Robert E. Morgan، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
15
From page
503
To page
517
Keywords
Launch strategy for innovative products , Technological capability , social capital
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255425
Link To Document