• Title of article

    A resource-advantage perspective of product–market strategy performance & strategic capital in high technology firms

  • Author/Authors

    Paul Hughes، نويسنده , , Robert E. Morgan، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 2007
  • Pages
    15
  • From page
    503
  • To page
    517
  • Keywords
    Launch strategy for innovative products , Technological capability , social capital
  • Journal title
    Industrial Marketing Management
  • Serial Year
    2007
  • Journal title
    Industrial Marketing Management
  • Record number

    255425