مرکز منطقه ای اطلاع رساني علوم و فناوري - A resource-advantage perspective of product–market strategy performance & strategic capital in high technology firms

Title of article :

A resource-advantage perspective of product–market strategy performance & strategic capital in high technology firms

Author/Authors :

Paul Hughes، نويسنده , , Robert E. Morgan، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

503

To page :

517

Keywords :

Launch strategy for innovative products , Technological capability , social capital

Journal title :

Industrial Marketing Management

Serial Year :

2007

Journal title :

Industrial Marketing Management

Record number :

255425

Link To Document :