مرکز منطقه ای اطلاع رساني علوم و فناوري - Improving firm positioning through enhanced offerings and buyer

Title of article :

Improving firm positioning through enhanced offerings and buyer–seller relationship

Author/Authors :

Esko Penttinen، نويسنده , , Jonathan Palmer، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

552

To page :

564

Keywords :

Optimal pricing , Optimal advertising , new products , Entry timing

Journal title :

Industrial Marketing Management

Serial Year :

2007

Journal title :

Industrial Marketing Management

Record number :

255429

Link To Document :