Title of article
Improving firm positioning through enhanced offerings and buyer–seller relationship
Author/Authors
Esko Penttinen، نويسنده , , Jonathan Palmer، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
13
From page
552
To page
564
Keywords
Optimal pricing , Optimal advertising , new products , Entry timing
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255429
Link To Document