مرکز منطقه ای اطلاع رساني علوم و فناوري - The performance effect of organizational learning and market orientation

Title of article :

The performance effect of organizational learning and market orientation

Author/Authors :

Daniel Jiménez Jiménez، نويسنده , , Juan G. Cegarra-Navarro، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

694

To page :

708

Keywords :

Industrial selling process , Internet integration , Sales force effectiveness , ROI , Business marketing

Journal title :

Industrial Marketing Management

Serial Year :

2007

Journal title :

Industrial Marketing Management

Record number :

255440

Link To Document :