Title of article :
Customer accounting and customer profitability analysis for the order handling industry—A managerial accounting approach
Author/Authors :
?yvind Helgesen، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
marketing strategy , organizational capabilities , Sensemaking , Performance
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
