Title of article
Marketing of competence: Exploring the resource-based content of value -for-customers through a case study analysi
Author/Authors
Fabrizio Zerbini، نويسنده , , Francesca Golfetto، نويسنده , , Michael Gibbert، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
15
From page
784
To page
798
Keywords
Managing customerrelationships at a profit , Customer profitability , Order profitability , Market profitability , Market-oriented accounting framework , Practice of marketing
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255447
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