Marketing of competence: Exploring the resource-based content of value -for-customers through a case study analysi

Fabrizio Zerbini، نويسنده , , Francesca Golfetto، نويسنده , , Michael Gibbert، نويسنده ,

روزنامه با شماره پیاپی سال 2007

15

784

798

Managing customerrelationships at a profit , Customer profitability , Order profitability , Market profitability , Market-oriented accounting framework , Practice of marketing

Industrial Marketing Management

2007

Industrial Marketing Management

255447