Customer segments as moving targets: Integrating customer value dynamism into segment instability logic

Christopher P. Blocker، نويسنده , , Daniel J. Flint، نويسنده ,

روزنامه با شماره پیاپی سال 2007

13

810

822

Competence alignment , competence-based marketing , End-market orientation , Value -for-customer , Experiential communication

Industrial Marketing Management

2007

Industrial Marketing Management

255449