Title of article
Customer segments as moving targets: Integrating customer value dynamism into segment instability logic
Author/Authors
Christopher P. Blocker، نويسنده , , Daniel J. Flint، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
13
From page
810
To page
822
Keywords
Competence alignment , competence-based marketing , End-market orientation , Value -for-customer , Experiential communication
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255449
Link To Document