مرکز منطقه ای اطلاع رساني علوم و فناوري - Measuring and managing customer relationship risk in business markets

Title of article :

Measuring and managing customer relationship risk in business markets

Author/Authors :

Lynette Ryals، نويسنده , , Simon Knox، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

823

To page :

833

Keywords :

personalization , Envelope color , Response rate , speed and quality , Mail survey

Journal title :

Industrial Marketing Management

Serial Year :

2007

Journal title :

Industrial Marketing Management

Record number :

255450

Link To Document :