Title of article :
Strategic thinking and the IMP approach: A comparative analysis
Author/Authors :
Enrico Baraldi، نويسنده , , Ross Brennan، نويسنده , , Debbie Harrison، نويسنده , , Annalisa Tunisini، نويسنده , , Judy Zolkiewski، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Pages :
16
From page :
879
To page :
894
Keywords :
Market practices , Category management , Manufacturer–retailer relationships
Journal title :
Industrial Marketing Management
Serial Year :
2007
Journal title :
Industrial Marketing Management
Record number :
255456
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255456
