Title of article :
How buyersʹ expected benefits, perceived risks, and e-business readiness influe nce their e-marketplace usage
Author/Authors :
S. Subba Rao، نويسنده , , Dothang Truong، نويسنده , , Sylvain Senecal، نويسنده , , Thuong T. Le، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2007
Keywords :
Centralization , Formalization , Customer Orientation , Control theory
Journal title :
Industrial Marketing Management
Journal title :
Industrial Marketing Management
