Title of article
Industrial global brand leadership: A capabilities view
Author/Authors
Michael Beverland، نويسنده , , Julie Napoli، نويسنده , , Adam Lindgreen، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2007
Pages
12
From page
1082
To page
1093
Keywords
e-Marketplace , Steel industry , Adoption factors , factor analysis
Journal title
Industrial Marketing Management
Serial Year
2007
Journal title
Industrial Marketing Management
Record number
255472
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