مرکز منطقه ای اطلاع رساني علوم و فناوري - The globalization strategies of business-to-business born global firms in the wireless technology industry

Title of article :

The globalization strategies of business-to-business born global firms in the wireless technology industry

Author/Authors :

Riku Laanti، نويسنده , , Mika Gabrielsson، نويسنده , , Peter Gabrielsson، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2007

Pages :

From page :

1104

To page :

1117

Keywords :

brands , Brand management , Capabilities , international , Case Studies

Journal title :

Industrial Marketing Management

Serial Year :

2007

Journal title :

Industrial Marketing Management

Record number :

255474

Link To Document :