• Title of article

    The evolution of relationship marketing

  • Author/Authors

    Jagdish N. Sheth، نويسنده , , Atul Parvatiyar، نويسنده ,

  • Issue Information
    روزنامه با شماره پیاپی سال 1995
  • Pages
    22
  • From page
    397
  • To page
    418
  • Keywords
    Relational orientation , relationship marketing , Transaction orientation
  • Journal title
    International Business Review
  • Serial Year
    1995
  • Journal title
    International Business Review
  • Record number

    255495

    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255495