مرکز منطقه ای اطلاع رساني علوم و فناوري - From transaction cost economics to relationship marketing: a model of buyer-supplier relations

Title of article :

From transaction cost economics to relationship marketing: a model of buyer-supplier relations

Author/Authors :

Ram Mudambi، نويسنده , , Susan McDowell Mudambi، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1995

Pages :

From page :

419

To page :

433

Keywords :

Relationship marketing , Transaction Costs , buyer-supplier relations , NashEquilibria

Journal title :

International Business Review

Serial Year :

1995

Journal title :

International Business Review

Record number :

255496

Link To Document :