مرکز منطقه ای اطلاع رساني علوم و فناوري - Relationship marketing: Local implementation of a universal concept

Title of article :

Relationship marketing: Local implementation of a universal concept

Author/Authors :

Adrian J. Palmer، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1995

Pages :

From page :

471

To page :

481

Keywords :

Exchange , relationship marketing , Globalization

Journal title :

International Business Review

Serial Year :

1995

Journal title :

International Business Review

Record number :

255499

Link To Document :