مرکز منطقه ای اطلاع رساني علوم و فناوري - The global marketing imperative: Positioning your company for the new world of business : Michael R. Czinkota, Ilkka A. Ronkainen and John J. Tarrant NTC Business Books, Lincolnwood, Illinois, USA, ISBN 0-8442-3550-4

Title of article :

The global marketing imperative: Positioning your company for the new world of business : Michael R. Czinkota, Ilkka A. Ronkainen and John J. Tarrant NTC Business Books, Lincolnwood, Illinois, USA, ISBN 0-8442-3550-4

Author/Authors :

Claude Cellich، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1997

Pages :

From page :

447

To page :

448

Journal title :

International Business Review

Serial Year :

1997

Journal title :

International Business Review

Record number :

255567

Link To Document :

https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255567