Title of article
Interactive effects of country of origin and product category on product evaluations
Author/Authors
Lalita A. Manrai، نويسنده , , Dana-Nicoleta Lascu، نويسنده , , Ajay K. Manrai، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
25
From page
591
To page
615
Keywords
country of origin , Emerging economies , economic development , Product evaluation
Journal title
International Business Review
Serial Year
1998
Journal title
International Business Review
Record number
255611
Link To Document