مرکز منطقه ای اطلاع رساني علوم و فناوري - Interactive effects of country of origin and product category on product evaluations

Title of article :

Interactive effects of country of origin and product category on product evaluations

Author/Authors :

Lalita A. Manrai، نويسنده , , Dana-Nicoleta Lascu، نويسنده , , Ajay K. Manrai، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1998

Pages :

From page :

591

To page :

615

Keywords :

country of origin , Emerging economies , economic development , Product evaluation

Journal title :

International Business Review

Serial Year :

1998

Journal title :

International Business Review

Record number :

255611

Link To Document :