Title of article
New perspectives on marketing mix programme standardisation
Author/Authors
Paul Michell، نويسنده , , James Lynch، نويسنده , , Obaid Alabdali، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 1998
Pages
18
From page
617
To page
634
Keywords
Marketing standardization , Gulf States , UK firms
Journal title
International Business Review
Serial Year
1998
Journal title
International Business Review
Record number
255612
Link To Document