مرکز منطقه ای اطلاع رساني علوم و فناوري - Home country and firm-specific ownership advantages: A study of US, UK and French advertising agencies

Title of article :

Home country and firm-specific ownership advantages: A study of US, UK and French advertising agencies

Author/Authors :

L. Nachum، نويسنده , , J. D. Rolle، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 1999

Pages :

From page :

633

To page :

660

Keywords :

Ownership advantages , Advertising , International competitiveness

Journal title :

International Business Review

Serial Year :

1999

Journal title :

International Business Review

Record number :

255642

Link To Document :