Managing the cultural space: The role of managers in disseminating information for the Istana Budaya, Kuala Lumpur

Information and how managers disseminate it is very important because they can affect the performance of an organization. Managers should play an effective role as a disseminator of information to ascertain the survival and progress of the organization as well as maintaining the harmonious relationships among their staffs.This article examines the views of the staff members of a cultural organization, the Istana Budaya (IB), Kuala Lumpur, of their manager, in carrying out the role as a disseminator of information of the organization. Data were gathered from a questionnaire survey of 288 supporting staff members of the IB and analyzed with the Statistical Package for the Social Sciences (SPSS). The result shows that the majority of respondents acknowledged that their superiors had effectively undertaken the task of disseminating organizational information during their administration at IB. The study also indicates that both parties -the subodinates and their superiors- did recognize the importance of wisely disseminating information through proper channels to ensure smooth communication flows within the organization.