Social networks of agricultural marketing among Chinese community in Kampung Baru Tras, Raub, Pahang

Social networks are very important for Chinese peasantry agricultural marketing in Malaysia. This is particularly true for them to compete and survive as a peasant. The present study aimed at examining the patterns of social networking among Chinese farming community and their importance in agricultural marketing system of Kampung Baru Tras, Raub, Pahang. Using a qualitative approach, the study employed snowball and purposive sampling techniques. We interviewed a total of nine respondents in dept. Results of the study showed that contrary to what have been found in the previous studies, the Chinese peasants in the kampung built their social networks among the local community rather than among their relative. Social networks of the Chinese peasants varied depending on their locality, dialect, interests, experiences and personal values. The social network of Chinese peasantry played an important role in marketing their agricultural product. Strong social networks ensure Chinese farmers to maximize profit for survival of their business.