مرکز منطقه ای اطلاع رساني علوم و فناوري

Title of article :

SME marketing management competencies

Author/Authors :

Kerry David Carson، نويسنده , , Audrey Gilmore، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2000

Pages :

From page :

363

To page :

382

Keywords :

Knowledge , Marketing competencies , Management competencies , Judgement , Experiential Learning , decision-making , communication , Experience

Journal title :

International Business Review

Serial Year :

2000

Journal title :

International Business Review

Record number :

255660

Link To Document :