Author/Authors :
Zaimah, Ramli Universiti Kebangsaan Malaysia - Fakulti Saiins Sosial dan Kemanusiaan, Pusat Pengajian Sosial, Pembangunan dan Persekitaran, Malaysia , Er, A.C. Universiti Kebangsaan Malaysia - Fakulti Saiins Sosial dan Kemanusiaan, Pusat Pengajian Sosial, Pembangunan dan Persekitaran, Malaysia , Sarmila, M.S. Universiti Kebangsaan Malaysia - Fakulti Saiins Sosial dan Kemanusiaan, Pusat Pengajian Sosial, Pembangunan dan Persekitaran, Malaysia , Habibah, A. Universiti Kebangsaan Malaysia - Fakulti Saiins Sosial dan Kemanusiaan, Pusat Pengajian Sosial, Pembangunan dan Persekitaran, Malaysia , Hamzah, J. Universiti Kebangsaan Malaysia - Fakulti Saiins Sosial dan Kemanusiaan, Pusat Pengajian Sosial, Pembangunan dan Persekitaran, Malaysia , Sahazali, Nurain Universiti Kebangsaan Malaysia - Fakulti Saiins Sosial dan Kemanusiaan, Pusat Pengajian Sosial, Pembangunan dan Persekitaran, Malaysia , Abdul Jalil, Nadiah Hanani Universiti Kebangsaan Malaysia - Fakulti Saiins Sosial dan Kemanusiaan, Pusat Pengajian Sosial, Pembangunan dan Persekitaran, Malaysia
Abstract :
Aiming at reducing ecological and socio-cultural impact on the local community , sustainable tourism is gaining popularity and becoming a standard practice . This study evaluates tourists satisfaction with Melaka as a sustainable tourism destination through a perception survey of 735 respondents selected using the convenience sampling method. Tourist satisfaction levels were measured using a Likert scale where 1 represented ‘least satisfied’ and 5 ‘highly satisfied’. The study found that the majority (70 per cent) of tourists had a high level of satisfaction with Malacca as a sustainable tourism destination
Keywords :
destination image. Melaka , perception , sustainable tourism , tourists’ satisfaction , UNESCO World Heritage Sites
