Title of article :
Crisis marketing: a comparison across economic scenarios
Author/Authors :
Swee Hoon Ang، نويسنده ,
Issue Information :
روزنامه با شماره پیاپی سال 2001
Pages :
22
From page :
263
To page :
284
Keywords :
Consumer behaviour , Marketing Strategy , Crisis , Stagflation , Recession
Journal title :
International Business Review
Serial Year :
2001
Journal title :
International Business Review
Record number :
255698
Link To Document :
https://search.isc.ac/dl/search/defaultta.aspx?DTC=10&DC=255698
