Title of article
International marketing managersʹ cultural sensitivity: relevance, training requirements and a pragmatic training concept
Author/Authors
Hartmut H. Holzmüller، نويسنده , , Barbara St?ttinger Preview Purchase PDF (118 K) ، نويسنده ,
Issue Information
روزنامه با شماره پیاپی سال 2001
Pages
18
From page
597
To page
614
Keywords
Cultural standards , International management training , cultural sensitivity
Journal title
International Business Review
Serial Year
2001
Journal title
International Business Review
Record number
255715
Link To Document