مرکز منطقه ای اطلاع رساني علوم و فناوري - Consumer processing of foreign advertisements: roles of country-of-origin perceptions, consumer ethnocentrism, and country attitude

Title of article :

Consumer processing of foreign advertisements: roles of country-of-origin perceptions, consumer ethnocentrism, and country attitude

Author/Authors :

B. J. Moon، نويسنده , , S. C. Jain، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2002

Pages :

From page :

117

To page :

138

Journal title :

International Business Review

Serial Year :

2002

Journal title :

International Business Review

Record number :

255728

Link To Document :