مرکز منطقه ای اطلاع رساني علوم و فناوري - Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research

Title of article :

Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research

Author/Authors :

Marios Theodosiou، نويسنده , , Leonidas C. Leonidou، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

141

To page :

171

Journal title :

International Business Review

Serial Year :

2003

Journal title :

International Business Review

Record number :

255773

Link To Document :