مرکز منطقه ای اطلاع رساني علوم و فناوري - Relationship marketing in an international context: a literature review

Title of article :

Relationship marketing in an international context: a literature review

Author/Authors :

Saeed Samiee، نويسنده , , Peter G. P. Walters، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

193

To page :

214

Keywords :

Management team , risk perceptions , Strategic Alliance , Staffing , Formation process

Journal title :

International Business Review

Serial Year :

2003

Journal title :

International Business Review

Record number :

255775

Link To Document :