مرکز منطقه ای اطلاع رساني علوم و فناوري - Knowledge transfer between marketing functions in multinational companies: a conceptual model

Title of article :

Knowledge transfer between marketing functions in multinational companies: a conceptual model

Author/Authors :

Bodo B. Schlegelmilch، نويسنده , , Tina Claudia Chini، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

215

To page :

232

Journal title :

International Business Review

Serial Year :

2003

Journal title :

International Business Review

Record number :

255776

Link To Document :