مرکز منطقه ای اطلاع رساني علوم و فناوري - Cross-national development and validation of an international business measurement scale: the COISCALE

Title of article :

Cross-national development and validation of an international business measurement scale: the COISCALE

Author/Authors :

Gary A. Knight، نويسنده , , Richard A. Spreng، نويسنده , , Attila Yaprak، نويسنده ,

Issue Information :

روزنامه با شماره پیاپی سال 2003

Pages :

From page :

581

To page :

599

Keywords :

Export entry strategies , Concurrent launch , Organizational motivation , product innovation

Journal title :

International Business Review

Serial Year :

2003

Journal title :

International Business Review

Record number :

255797

Link To Document :